Martina Berto Public Lecture

Padjadjaran University’s Famasians Study Program students attend a one-day seminar entitled: Innovation for Sustainable Development: Elevating Traditional Products to the Global Market “with speaker Kilala Tilaar who is also Director of Corporate Creative and Innovation, Martina Berto, Tbk. According to Kiala, knowledge without considering local wisdom.

Kiala said that there are 7 keys to success in marketing strategies for herbal products to the global world: 1. creating superior formula, returning to nature, promising products and not lying,  Customer Servicer who is reliable at the vanguard, making contemporary ideas, 3C (connect, collaborate, compete), and innovation.